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We are SOUR - Copenhagen

brands
built to be inevitable.

Design. Branding. Webflow.
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Tablet displaying a website for a Copenhagen wedding photographer named OBSESD, showing black and white photo of a bride with a veil.

Intro

SOUR is a Copenhagen based design and experience studio crafting brands that perform beautifully. Our work exists at the forefront of digital and branded interactions.

How we work

The best results happen when the brief is a starting point, not a ceiling.

We work as an extension of your team — not a vendor you brief and forget. Every project starts with a real conversation about what you're building, who it's for, and what success actually looks like.

From there we move fast. Strategy, design, and development happen in overlapping phases rather than separate silos, which means fewer surprises, faster decisions, and work that holds up in the real world.

We stay involved until it's right. Not until the invoice is paid.

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an identity project for Spejbl & Hurvinek

Featured Clients

Services

Three ways to build an experience that sticks.

What SOUR can offer:

My first design studio

A 6 to 12 month embedded partnership for early-stage startups.

We build your brand foundations from scratch and stay in the trenches until it scales — without the overhead of an in-house team.

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What SOUR can offer:

cms - Content Made Simple

Do you feel trapped by your own website? Uploading a new image takes a support ticket. Getting a landing page live for a critical campaign takes two weeks.

We rebuild your setup from the inside out — so your team can actually run your website the way it's meant to be run.

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What SOUR can offer:

An experience like no other

You’ve nailed your brand—now you’re scaling. Launching sub-brands, events, and campaigns means you need standout motion that still feels like you.

Not more “optimization”—a creative partner who can execute everywhere without losing your soul.

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Services

Not every brief fits the same mould. Some need a brand built from scratch. Some need a website they control. Some need a creative partner.

We offer three core services and we shape the work around what you actually need, not a fixed scope written six months before the project started.

Every engagement is structured around a clear outcome. We ask the right questions upfront, move with intention, and don't disappear once the files are handed over. If something needs adjusting after launch, we're reachable — that's not a premium, that's just how we work.

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an identity project for Bagel Belly

not sure where to start?

Most of our best clients came to us with a feeling, not a brief.  Let's have a 30-minute call.  Just an honest conversation about where you are and where you want to go.

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Need help?

Frequently asked questions

What kind of clients does SOUR work with?

SOUR works with founders, startups, and small businesses who are serious about building a brand that lasts. Our clients typically sit at one of three stages: launching something new, refreshing an existing brand, or scaling up and needing a creative partner across multiple channels. We partner best with teams who value both strategy and craft, and who want a design studio that stays involved beyond the initial handover.

How long does a typical project take?

A brand identity project typically takes 4 to 6 weeks. A Webflow website takes 4 to 8 weeks. A combined brand and website project runs 8 to 10 weeks end to end. We send a clear schedule with every milestone before work begins, so you know exactly what's happening and when.

Do you work with clients outside of Copenhagen?

Yes. SOUR is based in Copenhagen but works with clients across Europe, North America, and beyond. Our process runs smoothly remotely, with key touchpoints handled over video calls and shared tools like Figma, Webflow, and ClickUp. Time zone differences rarely get in the way.

How many projects do you take on at once?

SOUR keeps its roster intentionally small. At any given time we work with a limited number of active projects, which means every client gets our full attention. The result is better work, faster decisions, and a more focused experience from kickoff to handover.

What does the onboarding process look like?

Onboarding starts with a discovery and planning session. Before our first call you'll receive a short briefing questionnaire, which helps us arrive prepared. In the call itself we dig into your business, audience, goals, and vision. From there we build a clear project plan and get to work.

How do you handle feedback and revisions?

Feedback happens in dedicated review rounds at key stages of the project. Clients leave comments directly in Figma during design, and in Webflow during build, which keeps notes specific and organized. Each revision round is scheduled into the project timeline so nothing drags out, and you always know when the next review is happening.

  • What kind of clients does SOUR work with?

    SOUR works with founders, startups, and small businesses who are serious about building a brand that lasts. Our clients typically sit at one of three stages: launching something new, refreshing an existing brand, or scaling up and needing a creative partner across multiple channels. We partner best with teams who value both strategy and craft, and who want a design studio that stays involved beyond the initial handover.

  • How long does a typical project take?

    A brand identity project typically takes 4 to 6 weeks. A Webflow website takes 4 to 8 weeks. A combined brand and website project runs 8 to 10 weeks end to end. We send a clear schedule with every milestone before work begins, so you know exactly what's happening and when.

  • Do you work with clients outside of Copenhagen?

    Yes. SOUR is based in Copenhagen but works with clients across Europe, North America, and beyond. Our process runs smoothly remotely, with key touchpoints handled over video calls and shared tools like Figma, Webflow, and ClickUp. Time zone differences rarely get in the way.

  • How many projects does SOUR take on at once?

    SOUR keeps its roster intentionally small. At any given time we work with a limited number of active projects, which means every client gets our full attention. The result is better work, faster decisions, and a more focused experience from kickoff to handover.

  • What does the onboarding process look like?

    Onboarding starts with a discovery and planning session. Before our first call you'll receive a short briefing questionnaire, which helps us arrive prepared. In the call itself we dig into your business, audience, goals, and vision. From there we build a clear project plan and get to work.

  • How does SOUR handle feedback and revisions?

    Feedback happens in dedicated review rounds at key stages of the project. Clients leave comments directly in Figma during design, and in Webflow during build, which keeps notes specific and organized. Each revision round is scheduled into the project timeline so nothing drags out, and you always know when the next review is happening.