FAQ
Everything worth knowing about working with SOUR, answered honestly.
Working with sour
What kind of clients does SOUR work with?
SOUR works with brands at three points on the same journey. Those with a long history: Names people half-know, whose story is already earned but isn't yet felt online. Brands growing fast and extending into new products and markets, who need the emotional consistency to hold it all together. And founders starting with clarity from day one, who want a brand built to last so nothing needs retrofitting later. Whether it's a legacy you inherited, equity you built, or a vision you're starting with, we make it felt everywhere.
How long does a typical project take?
Timelines depend on the shape of the engagement. As a rough guide, a standalone brand identity typically runs around 4 to 6 weeks, and a Webflow website around 4 to 8. A combined brand and website project usually lands in the region of 8 to 10 weeks end to end. Larger, multi-channel engagements and ongoing partnerships are scoped individually. Every project is different, but whatever the shape, you'll get a clear schedule with milestones before work begins.
Do you work with clients outside of Copenhagen?
Yes. SOUR is based in Copenhagen but works with clients across Europe, North America, and beyond. Our process runs smoothly remotely, with key touchpoints handled over video calls and shared tools like Figma, Webflow, and ClickUp. Time zone differences rarely get in the way.
How many projects do you take on at once?
SOUR keeps its roster intentionally small. At any given time we work with a limited number of active projects, which means every client gets our full attention. The result is better work, faster decisions, and a more focused experience from kickoff to handover.
What does the onboarding process look like?
Onboarding starts with a discovery and planning session. Before our first call you'll receive a short briefing questionnaire, which helps us arrive prepared. In the call itself we dig into your business, audience, goals, and vision. From there we build a clear project plan and get to work.
How do you handle feedback and revisions?
Feedback happens in dedicated review rounds at key stages of the project. Clients leave comments directly in Figma during design, and in Webflow during build, which keeps notes specific and organized. Each revision round is scheduled into the project timeline so nothing drags out, and you always know when the next review is happening.
Pricing & Packages
How much does a brand identity project cost?
Every brand identity project is scoped to what it actually needs: the number of deliverables, the complexity of the system, the depth of strategy, and your timeline all shape the investment. We don't work from a fixed price list, because no two brands we work with are the same. After our first call, you get a detailed proposal with a tailored quote for your specific project.
How much does a Webflow website cost?
Webflow projects are scoped individually. A typical build covers UX, visual design, Webflow development, CMS setup, and a full handover session; more involved work like custom interactions, larger content structures, or e-commerce, is quoted after discovery. You get a detailed proposal tailored to your project after our first call.
Do you offer fixed-price projects or hourly rates?
Project work is fixed-price. You know exactly what you're paying upfront, with no surprise invoices and no scope creep billed quietly. Ongoing partnerships run on a fixed monthly retainer. Hourly rates only apply to work outside the agreed scope, and we always flag it before it happens.
What's included in each package?
Every proposal outlines exactly what’s included. SOUR does not work with vague scopes. Brand identity projects cover strategy, visual identity, and a full brand guidelines document. Website projects cover UX, design, Webflow development, CMS setup, foundational SEO, and launch support. Larger partnerships and multi-channel engagements are scoped individually.
Do you require a deposit to get started?
Yes. SOUR requires a 50% deposit to secure your spot in the production schedule and begin work. The remaining 50% is invoiced one month into the project timeline.
Design & Process
Does SOUR do brand strategy as well as visual design?
Yes. Strategy is the foundation of every SOUR project. We start by understanding your positioning, audience, and brand voice before making a single visual decision. Good design without strategy is just decoration, and decoration does not build brands that last.
How does SOUR approach a brand identity project from scratch?
Our brand identity process has four phases: discovery, concept development, refinement, and delivery. Discovery sets the strategic direction. Concept development produces two distinct creative routes for you to choose between. Refinement shapes the chosen direction based on your feedback. Delivery hands over the finished system, ready to use. The process is structured, but collaborative at every stage.
What does the discovery phase involve?
Discovery is where we understand your business in depth. It includes a briefing questionnaire, a kickoff call, and a review of your market, competitors, and audience. The output is a clear creative direction and a strategic foundation that guides every decision through the rest of the project.
How many design concepts will we see?
SOUR typically presents two distinct creative directions during concept development. Two options give you a meaningful choice without overwhelming the process or diluting the work. From there we develop the chosen direction into a full brand identity system.
What file formats does SOUR deliver at the end of a project?
You receive every asset in the formats you need, including SVG, PNG, PDF, and any additional formats relevant to your use case. Everything is organized into clearly labeled folders, ready for your team to use across print, digital, and social channels.
Webflow & Technical
Why does SOUR build in Webflow instead of WordPress?
Webflow gives SOUR full design control without the bloat of traditional CMS platforms. Compared to WordPress, Webflow sites are faster to load, more secure out of the box, and significantly easier for non-technical clients to manage without calling a developer. For the kind of brand-led websites SOUR builds, Webflow is simply the better tool.
Will I be able to edit my own website after launch?
Yes. SOUR builds every Webflow site with the Editor in mind, so you can update text, images, and content without touching any code. We also include a full handover session to walk your team through the system. The goal is a website your team can actually run, not one that depends on us forever.
Does SOUR set up the CMS so my team can manage content?
Yes. If your site includes a blog, case studies, team pages, or any repeating content, SOUR sets up the Webflow CMS so your team can add and edit entries independently. No developer required. We also write clear, custom documentation for your specific setup, so onboarding new team members is straightforward.
Does SOUR offer SEO setup as part of the website build?
Yes. Every SOUR website includes foundational SEO setup: meta titles, meta descriptions, Open Graph tags, clean URL structure, alt text on images, and sitemap configuration. SOUR does not offer ongoing SEO services, but we make sure your technical foundation is solid from day one so ongoing content work has something to build on.
What happens if something breaks after launch?
Every launch includes a short support window, usually four weeks, where SOUR catches and fixes issues that might come up. For clients who want continued peace of mind after that, we offer ongoing support packages with predictable setups for updates, fixes, and small improvements.
Ownership & handover
Who owns the final brand assets and designs?
You do. Once the project is complete and final payment is received, full ownership of all deliverables transfers to you. SOUR retains the right to showcase the work in our portfolio and case studies unless we agree otherwise in writing before the project begins.
Will I get the source Figma files?
Yes. Source Figma files are included in the handover for every brand identity and website project. You get full access to edit, duplicate, and build on the work, which means you are never locked into working with SOUR long-term unless you want to be.
Does SOUR offer ongoing support after a project is complete?
Yes. SOUR offers flexible support arrangements for clients who want continued design help after a project wraps. Whether it's occasional updates, campaign-specific work, or a regular monthly retainer, we find a setup that works for your team, your workload, and your budget.