One place, three hundred airports' worth of answers.
The project
The approach
Flying with Kids started the way most useful things do: out of necessity. Micha spent her daughter Anuuk's first year on more than sixteen flights and found the same problem every time: no airline or airport explains its rules the same way twice. One gate lets the buggy roll to the door. The next makes you check it with your luggage and carry a toddler through security instead. So she built the answer herself, one airport at a time.
The brand needed to hold two things at once-reliability and warmth. This is a resource a stressed parent needs to trust in thirty seconds flat, but it also had to feel unmistakably for children. We built the identity around a mark that does exactly that: a paper plane, a smiling face, and a location pin, folded into one simple icon.
