Nara Floral Design

Making everyday moments feel special.

The project

A playful brand to compliment an off the wall floral shop that’s intuitive to use and expand.

The approach

Nara Floral Design is an up and coming floral boutique presenting a unique twist on flowers, bouquets and arrangements. Colorful and imaginative was a core part of the brand essence. Based in the heart of Istria in Croatia, Nara is setting itself apart from the competition by placing its personality front and center. Not your typical flower shop where arrangements become a background piece.

The brand identity takes this to every touchpoint. From the eye catching lavender primary color tones to the playful and eccentric wordmark and through the handdrawn floral pattern. The system is designed to be easy to use and expand within channels and mediums. Nara is a small brand with limited creative resources so it was crucial to create a scalable and easy to follow language that’s ready for the next phase of evolution.

Photography follows a more subdued direction, framing each arrangement as a piece of art. The soft and colorless studio environments present the bouquets as the stars of the show. Offering a contrast from the brand design that only elevates the personality further.

Close-up of a purple floral design box with a white decorative band featuring colorful floral illustrations.

Bouquet of pink flowers wrapped in white paper with colorful floral patterns and a purple label reading 'Artful Flowers for Wild Hearts'.

Seamless pattern of simple hand-drawn flowers in pink, orange, purple, and green with black outlines on a pale background.

White pedestal holding a modern white vase with an arrangement of bright orange marigold flowers and delicate light purple flowers with green leaves.

Three promotional cards: one with orange and purple flowers in a white vase titled 'Artful Flowers for Wild Hearts'; a purple card with a testimonial about the shop's fresh floral arrangements by Jane Doe; and a floral-patterned card stating 'This trick will make your flowers last more than 10 day.'

Storefront of NARA Floral Design with a purple and white striped awning, purple signage reading 'Artful Flowers for Wild Hearts,' and a man walking by on the sidewalk.