spec project

Design that settles in.

Laptop screen displaying a website for Cozy & Co. with a light wood table, chairs, and a vase with dried plants, and text about timeless elegant furniture.

The project

An inviting store that blends Scandinavian visuals with an organic design language.

The approach

Cozy & Co. is a speculative project based on the Relume Design Leauge challenges. An e-commerce platform that sells affordable furniture with a Scandinavian point of view. The brand needed an e-commerce experience that carries that sense of calm into every step of the journey. The tone is welcoming and measured. Pages speak plainly. Photography shows real rooms with natural light and honest materials. The goal is confidence without pressure, so browsing feels like a quiet conversation rather than a sales pitch.

Throughout the design language, Cozy & Co. utilises a distinct organic feel, matching the style of furniture in focus. Images blend fluidly with icons and typography. Using organic frames and shapes in their communication creates an easily recognizable yet scalable design and brand system.

Minimalist cozy seating area with a small round wooden table, a decorative vase with a branch, and a soft cushioned stool by a window overlooking greenery.

Modern metallic gold desk lamp with a conical shade on a wooden floor against a beige wall.

Design of a carousel slider showing Light wood chair with curved backrest and white cushioned seat on a woven rug.

Website hero section for Cozy and Co. showcasing a ,inimalist wooden dining table with light wood chairs and a beige vase holding pampas grass, styled in a neutral, elegant setting.

Person holding a tablet displaying a webpage with current deals on light wooden chairs and comfortable beds with a 20% discount offer.